Meet Our Founder

It's lovely to e-meet you! 💚

I'm Tiia, an optimist who believes deeply in people and in the power of practical action at global scale.

Seeing climate warming getting out of hand, I decided to use the decades of my global marketing and humanitarian leadership experience to create a simple way for individuals across the world to take action. That’s how Remove Carbon Today got started - bringing people together to protect our planet and our shared future. Thank you for joining!

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Our Vision

Remove Carbon Today was created with one clear idea: to provide an easy, immediate and proven way for people like you to neutralize their carbon footprint.

Our Vision is to start a global movement for lasting change to save the planet for the next generation.

Our Aspiration is to have 1 million tons of carbon dioxide removed through our store in 3 years, by the end of 2028.

For that, we've built this online store where anyone, anywhere can easily buy any amount of carbon removals to neutralise their footprint. And we have partnered with carbon removal projects certified by Puro.earth to complete the removal with immediate impact and clear proof within a month from purchase.

This is climate action you can trust.
This is climate action you can take today.
And this is climate action with real impact.

The Problem

Current climate efforts are way too slow. Our world is warming faster than predicted - we are hitting new record-high temperatures and carbon dioxide levels every year. The extremes are intensifying and affecting our lives. And most likely we will not be able to limit the warming as planned.

Most people are concerned about the climate crisis and want to do more - but the climate action space is messy with no real options for individuals to make an immediate impact.

There is confusion about offsets, reductions and removals. Too many of the offerings turn out to be greenwashing or untrue claims about “carbon neutrality”. And until now, the real science-based, verified carbon removals have been reserved for corporations.

These problems we've decided to solve.

The Solution

The climate crisis is today's biggest and most urgent challenge for the human kind. Our time is running out - but there is hope. The emerging science-based methods, like biochar, now offer a practical, affordable and scalable way to remove the excess carbon dioxide that's warming our planet. We can still reverse the climate change if we act now.

After decades in global marketing and humanitarian leadership, I’ve learned something fundamental:

People care and want to take action, when there is a meaningful and trustworthy way to do it.

Remove Carbon Today is built on that belief.

We don’t sell empty promises.
We offer real, science-based carbon removals, measured in kilograms and tonnes, delivered by verified partners, with every tonne certified and publicly tracked by Puro.earth, one of the strictest standards in the world.

This is the moment when removals become mainstream - and when people take charge of the climate action at global scale to save the future of our planet.

Our Commitment

When you choose Remove Carbon Today, we promise:

  • Science-based removals - no greenwashing
  • Certified projects - no untrue claims
  • Storage of over 100 years - no risk of reversal
  • Proof of completion - no uncertainty
  • Immediate impact in a month - no waiting
  • Full transparency - no hidden agendas
  • Clear communications - no industry jargon
  • Personal service - no inhuman AI bots

We commit to being worthy of your trust. If you have concerns at any time, please reach out to us and we'll solve it together.

This the beginning

Together, we are building a movement of individuals, removing carbon from the atmosphere immediately and permanently.

We believe this community will grow big and make a real contribution to reversing climate change — not someday, but today.

Thank you for being part of the story! 🍀

Have a question? Send it to us.